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Name: Frölunda HC
Logo: A native American man in a traditional war bonnet. Consists of 4 colours. Colours used are traditional earth colours, popular in native culture. Shape is a key elements in creating look of eyes, face and feathers. In creating the war bonnet, repetition of the feather produces a nice aesthetic. Overall a very symmetrical balanced design.
Theory: The Frolunda hockey club logo depicts an native American man in a head dress, also known as a war bonnet. This is a motif. It represents strength, loyalty and honour. In native culture these were very symbolic, as each feather has to be earned through a dangerous act in war. Being very hard to earn, a man with many feathers would be highly respected.
Feelings: I feel this is a nice logo, and not completely tasteless as the motif of the war bonnet is used in a realistic context. That said if native Americans feel it is a misrepresentation of culture or that it is rude, then on the good will of the frolunda hockey club is should be changed.
Sources: http://en.wikipedia.org/wiki/War_bonnet
http://en.wikipedia.org/wiki/Frölunda_HC
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